Challenge
The Palace of Arts (Mupa) is a cultural hub in Budapest, Hungary, home to the Bela Bartok National Concert Hall and the Ludwig Museum of Contemporary Art. It hosts classical, contemporary, jazz and world music concerts, film screenings, theatre, dance and cirque nouveau performances, literature events and art exhibitions. The Palace of Arts turns 10 in 2015 and decided to mark the occasion with rolling out a new website, introduce a new customer loyalty program and consolidate client data in a new CRM (customer relationship management) system.
